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• 11 Marketing & Communication
  G7: Luxury Giants' Commitments to Fashion Pact 작성자aSheUm

  작성일 Posted On 19-09-05 조회   13078

  30 major textile groups representing 147 brands have revealed their "Fashion Pact" in Biarritz, France, to reduce their environm…
• 10 Luxury Humanities
  공간 비주얼로 브랜드 가치를 만드는 방법 │ VMD 칼럼 ⑥ 작성자master

  작성일 Posted On 19-08-01 조회   7725

  공간 비주얼로 브랜드 가치를 만드는 방법VMD(비주얼 마케팅 전략)를 해야 하는 이유를 공감이 가도록 잘 설명하고 있는 우리나라 속담이 있다.<보기 좋은 떡이 먹기도 좋다> 이다내용이 알차고 좋은 만큼 겉모양 또한 매우 중…
• 9 Marketing & Communication
  Space Visual Strategy 작성자master

  작성일 Posted On 19-06-21 조회   6416

  There is a Korean proverb that explains why we need to do a visual merchandising strategy (VMD) in a sympathetic way.
• 8 Marketing & Communication
  The Game of Luxury Brands Begins at Digital Era 작성자master

  작성일 Posted On 19-06-18 조회   8492

  Former Burberry CEO Angela Ahrendts launched a Burberry digital world in 2006. Burberry's digital transport reached the peak in …
• 7 Marketing & Communication
  Space Composition Strategy of Retail Stores Only Specialists… 작성자master

  작성일 Posted On 19-06-18 조회   7332

  How can you divide a store sections by its expressive features? Retail stores are divided into special zones according to the…
• 6 Marketing & Communication
  Understanding of Visual Merchandising 작성자aSheUm

  작성일 Posted On 18-12-13 조회   6146

  As shown in its concept, the fundamental purpose of VDM is to maximize product sales and profits.Thus, VDM experts always manage t…
• 5 Marketing & Communication
  The Origin of Visual Merchandising 작성자aSheUm

  작성일 Posted On 19-03-25 조회   13389

  What is the origin of VMD?Those who are interested in VMD might have asked oneself such a question.VMD는 어떻게 유래하게 되었을까?VMD에 관심있는 사람…
• 4 Marketing & Communication
  Development of Visual Merchandising in Korea 작성자aSheUm

  작성일 Posted On 18-12-13 조회   12748

  Not many of VMDs (Visual Merchandiser) know the beginning and development of VMD in Korea.VMD first started and systemized in Amer…