The Luxury industry is, by nature, truly demanding. Working in such a specific and challenging environment requires that the people in it comprehend its particular codes and demeanors.
The Luxury Attitude Academy delivers the necessary soft skills to interact with a demanding clientele. Our eye-opening solution focuses on providing the adequate Luxury Service Mindset to become a top-performing Luxury professional.
Completing the 12 episodes of the program will give you the keys to understand the workings of the industry and the importance of Excellence in Service.
The Luxury Attitude Academy is a vocational training suited for individuals aspiring to work in the Service sector. The focus given on the Luxury Service Mindset and the comprehensive skillset delivered makes it a Career Booster.
The Luxury Attitude Certificate validates the acquisition of concepts and skills required to play a leading role in Client experience.
The Luxury Attitude Academy consists of 12 learning sessions that blend fiction and education. Each episode covers a specific topic related to the Excellence of Service and places the learners into real-life situations.
The platform offers a comprehensive pedagogic approach with specific features designed to maximize the training results and increase the impact on the learners.
The unrivaled structure of the training allows a complete immersion in the world of luxury. Each episode sheds light on a specific topic related to luxury service and provides your team with valuable and distinctive knowledge from internationally recognized experts. All the topics covered in our program are intertwined, which makes the learning both appealing and addictive.
What if everything began with a promise ?
Dorchester COO & GM of Plaza Athenee
The core concept of the Luxury Attitude Academy could be summarized in 3 key words: Watch, Learn & Act.
Each episode starts with a 20-minute long video unfolding the adventure
of 3 protagonists embarking on a quest that will lead them to New York,
Shanghai, Mumbai and Monaco, where they will meet renowned personalities
from the World of Luxury.
The video modules provide learners with an exceptional opportunity
to discover concepts through exclusive interviews with 11 industry
experts from different professional and geographical backgrounds.
The core concept of the Luxury Attitude Academy could be summarized
in 3 key words: Watch, Learn & Act.
In each episode, following the video modules, the platform offers a series
of interactive exercises to go an extra mile in the learning process by
providing further explanation and details on the topics covered.
Several activities such as MCQs, Drag & Drop, Practical Field Scenarios etc.
are proposed to maximize engagement by seizing the interest of the
learners and inspiring them to finalize the learning process.
The core concept of the Luxury Attitude Academy could be
summarized in 3 key words: Watch, Learn & Act.
One key component of the inimitable pedagogic approach of
our training solution is the “ACT” part. After viewing the video
modules and completing the interactive activities, the learners
have to write down their commitments to apply on the field the
concepts they have acquired during the training.
Such written contributions enable the learners to set clear
objectives and establish an action plan that can be shared
with a tutor or an interviewer.
The commitments are the ultimate way to engage the learners
in a process of critical thinking, reflection and commitments to
become a top-performing Luxury professional.
The Luxury Attitude Academy is the fruit of years of expertise and experience concentrated on one cutting-edge platform designed to raise Quality of Service and improve Business Performances through Client Enchantment.
Today and along with our partners, IFG Luxury Attitude, we are proud to say that 8,000 individuals from various industries and geographic zones have received their Luxury Attitude Certificate.
Since the launch of the Academy in Korea during the second half of 2018, about 1,000 learners have received their certification and continue to be excellent ambassadors of the brands they represent.
The Luxury Attitude Academy was truly enlightening and allowed me to refine my understanding of the Luxury Industry. It made me realize that my role was not only about selling products but rather being a Brand ambassador. Overall, the program helped me strengthen my Mindset as a Jimmy Choo Ambassador.
Jimmy Choo / Supervisor
The content of the Luxury Attitude Academy was very helpful for me as a Store Manager. Above all things, it allowed me to go back to the basics of Luxury Service. I was struck by the focus given on the concept of being in “DEBT” towards the customer. The training has changed my perception of Service and will positively impact my interpersonal skills. The Selling Ceremony does not only includes sales. As Luxury professionals we must be able to bring Enchantment to the Customer Journey.
Givenchy / Store Manager
The program was a great reminder of the expectations of the Luxury clientele. More specifically, I find it very refreshing to see the significant role that our expertise, enthusiasm and overall attitude play in shaping the customers’ emotional experience. Also, the online format and the way the story unfolds throughout the episodes made my learning experience both convenient and exciting.
Fresh / Training Manager
Through all the learning episodes, I was able to acquire theoretical knowledge as well as to discover practical challenges of the Luxury Industry. After completing all modules, I feel more confident to deliver a personalized service to meet my customers’ expectations.
Louis Vuitton / Sales Associate
Each episode was so fun as it was composed like a movie. I could better perform at work by applying what I learned like Emily did in the movie. The Luxury Attitude Academy allowed me to improve my performances at work. Indeed, I was able to gradually apply in the store what I have learnt online following the structure of the program with each episode covering a specific topic.
Fresh / Sales Associate
I was able to broaden my perception of the Luxury Industry and more specifically of Luxury Service by listening to the insight of the influential luxury experts available in the episodes. Also, the unique format of the program allowed me to synthetize the theoretical contents into concrete and practical elements relevant for my work. Although the retail industry never ceases to evolve towards digitalization, nothing could ever replace the Human Dimension of Luxury. In this respect, the Luxury Attitude Academy plays a crucial role to help our teams realize the importance of the Human bond.
Clarins / Training Manager
The way the program is organized per episode allows to progressively acquire the concepts and apply them in the store. I really enjoyed the fact that the platform blends fiction and reality. I would strongly recommend this program to professionals working in the Luxury Industry.
P. Givenchy / Sales Associate
For me, the key learning of the program was the “ON & OFF” concept. As an employee working in the Luxury sector who is in direct contact with my clients, I must always have a certain acuity to deliver Excellence in Service.
Fresh / Sales Associate
I found it refreshing to go back to the fundamentals of Luxury Service that place the emotions at the heart of the Client Experience. The original learning path includes an immersion in Luxury through the video episodes as well as individual assignments and activities which makes the program more dynamic and interesting. Finally, the interviews from the diverse Luxury experts in each episode was truly inspiring.
P. Givenchy / Store Manager
Open access to the platform for 1 year even after completion of the program
• Purchase your access online
• An email will be sent to your address including the link to the platform, your login and your password.
• Once logged-in, access the Trainings menu and click on Open to start.
• Payment in our Seoul Office
• Refund cannot be processed after the user has started the program (1st login)
1. The online platform is accessible on PC, Mac, Tablets and mobile devices. The learning experience is enhanced on PC. Prefer Google Chrome to avoid unexpected technical glitches
2. Sharing your access is strictly prohibited.
Tel. 02 2185 8274 / e-mail. firstname.lastname@example.org
(Monday to Friday between 9am and 6pm)