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• 11 Marketing & Communication
  G7: Luxury Giants' Commitments to Fashion Pact WriteraSheUm

  Date Created Posted On Sep 5th, 2019 search   4563

  30 major textile groups representing 147 brands have revealed their "Fashion Pact" in Biarritz, France, to reduce their environm…
• 10 Luxury Humanities
  공간 비주얼로 브랜드 가치를 만드는 방법 │ VMD 칼럼 ⑥ Writermaster

  Date Created Posted On Aug 1st, 2019 search   2234

  공간 비주얼로 브랜드 가치를 만드는 방법VMD(비주얼 마케팅 전략)를 해야 하는 이유를 공감이 가도록 잘 설명하고 있는 우리나라 속담이 있다.<보기 좋은 떡이 먹기도 좋다> 이다내용이 알차고 좋은 만큼 겉모양 또한 매우 중…
• 9 Marketing & Communication
  Space Visual Strategy Writermaster

  Date Created Posted On Jun 21st, 2019 search   1951

  There is a Korean proverb that explains why we need to do a visual merchandising strategy (VMD) in a sympathetic way.
• 8 Marketing & Communication
  The Game of Luxury Brands Begins at Digital Era Writermaster

  Date Created Posted On Jun 18th, 2019 search   2797

  Former Burberry CEO Angela Ahrendts launched a Burberry digital world in 2006. Burberry's digital transport reached the peak in …
• 7 Marketing & Communication
  Space Composition Strategy of Retail Stores Only Specialists… Writermaster

  Date Created Posted On Jun 18th, 2019 search   2433

  How can you divide a store sections by its expressive features? Retail stores are divided into special zones according to the…
• 6 Marketing & Communication
  Understanding of Visual Merchandising WriteraSheUm

  Date Created Posted On Dec 13th, 2018 search   1742

  As shown in its concept, the fundamental purpose of VDM is to maximize product sales and profits.Thus, VDM experts always manage t…
• 5 Marketing & Communication
  The Origin of Visual Merchandising WriteraSheUm

  Date Created Posted On Mar 25th, 2019 search   1739

  What is the origin of VMD?Those who are interested in VMD might have asked oneself such a question.VMD는 어떻게 유래하게 되었을까?VMD에 관심있는 사람…
• 4 Marketing & Communication
  Development of Visual Merchandising in Korea WriteraSheUm

  Date Created Posted On Dec 13th, 2018 search   1640

  Not many of VMDs (Visual Merchandiser) know the beginning and development of VMD in Korea.VMD first started and systemized in Amer…